Numbers and facts that show the history of digital commerce

Emotional intelligence is the essence of any healthy long-term business strategy focused around engaging customers using their own routine habits. Companies constantly keep a stealthy watch on how customers are interacting with people and virtual businesses so that they can cull the wealth of the data signals produced by consumers. This information is further processed to shape up a most viable strategy that necessarily entails customer needs. So the result is: seamless conversion.

Brands are now beginning to capitalize on the moments when customers are at their most amenable to produce the maximum results. Knowing the target is an old thing, meeting the target customers and investing the efforts in the right direction brings conversion for business.

We have dipped in the era of magnificent integration of various aspects of customer engagement and resultant conversion. Mobile, social media, payment solutions, advanced technology, advertisements have come together to play a dashing contextual marketing tactics. 

E-commerce Is Experiencing New Commerce: Flexible Shopping

As the technology evolves and new innovation come to life, the way ecommerce is executed is also changing. The transition majorly focuses on buyer’s payment predicament as they purchase merchandise online. They don’t want to be the victim of cumbersome payment options where they are asked to leave the main web commerce website to initiate the payment for their purchases. They expect more than just security from merchants. As a result, the concept of contextual commerce comes into play.

Although ecommerce provides great comfort for online customers, they still stumble across terrible rigmarole that steals the fair level of ease and convenience otherwise involved in online payment process. Integration of applications and social media into customer’s online shopping experience has seemingly paved the way for internet marketing professionals as it helps customers discover products and services of global merchants. But there are certain points that are still missed and need to be considered before the solution is presented. Let’s see what they are:

How can infinite website scrolling impact customer experience?

We all know that this is the age with the trend of single-page websites and infinite scrolling. Websites in this modern age have been developed immensely with images, videos and animations to terminate the boredom from the sites with clustered text. Scrolling through the social media with faster internet is much cool. But is it something that is preferred by everyone?

Below are the pros and cons of long-scrolling: