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Monday, 7 March 2016

E-commerce Is Experiencing New Commerce: Flexible Shopping

As the technology evolves and new innovation come to life, the way ecommerce is executed is also changing. The transition majorly focuses on buyer’s payment predicament as they purchase merchandise online. They don’t want to be the victim of cumbersome payment options where they are asked to leave the main web commerce website to initiate the payment for their purchases. They expect more than just security from merchants. As a result, the concept of contextual commerce comes into play.


Although ecommerce provides great comfort for online customers, they still stumble across terrible rigmarole that steals the fair level of ease and convenience otherwise involved in online payment process. Integration of applications and social media into customer’s online shopping experience has seemingly paved the way for internet marketing professionals as it helps customers discover products and services of global merchants. But there are certain points that are still missed and need to be considered before the solution is presented. Let’s see what they are:

Customer’s Woes And Merchant’s Battle


What customers are soliciting is the ability to make purchase for their favorite products not only from merchant’s website but also from the same online portal they find it displayed. While customers are undeniably struggling to have the luxury of flexible shopping, ecommerce merchants are grappling with the idea of strategically implementing the solution for these comfort-seeking consumers.

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The fundamental reason behind this intuitive drift is the role of potential social media platforms that significantly expose ecommerce products and brands to enthusiastic users, improving their whole customer experience. Outside-the-website purchase most critically by buyers because they don’t seem to enjoy the idea of being forced to leave the website for finishing the purchase deal.

Moreover, customers feel a sense of insecurity and hesitation lingering as they think about giving their private payment credentials to other website or app outside the website where they first land. So in the end it would be a shallow decision from merchant’s end to waste what they have gained in terms of customer engagement by telling them to leave.

Smart Buttons Outweigh Pain Points


Mobile engagement is easy to get but difficult to retain. As soon as there is question of converting mobile users into spontaneous shoppers, merchants start scratching their head. Now why so? The problem is that customers are convinced of your products and sufficiently engaged, but you have not given them options to take the action as soon as they get the choice.

Buy buttons smartly integrated into socials is the effective way to instantly monetize the opportunity as it comes. Facebook, Twitter and Pinterest are among those trying to implementing Buy button to allow customers to follow their impulse the moment they feel viewing at the products and services featured right there.

Pinterest has taken the initiative already, allowing customers to buy something they like instantly from that very platform with minimal hassle and maxim delight. By reducing the number of clicks, they give their users an awesome and smooth purchase experience.

Virtual Single-Click Wallets


Despite sounding a little funny when heard, single-click wallets are nothing but all those smart digital wallets that come handy while whittling away infamous stretch of purchase process for customers. Digital wallets are the best way to manipulate the credit card information of customers to enable them to quickly put the order using that very app or website. Here in this kind of online purchase, customers can enjoy the advantage of not feeding their personal details every time they instigate the transaction process.

So the feature of digital wallet mingled with fully fledged payment data can further leverage the social account details to ensure seamless buying action with no wait issues.

Mcommerce And Ecommerce Coming Together


Use of mobile for shopping and inventory management, order tracking and monitoring and payment process execution is thought a great, dependable solution. The inclusion of simplified transaction methods and one-stop purchase process is an epitome of excellent digital muscle that concocts the recipe for butter-smooth contextual commerce.

The discussion above also indicates that ecommerce and mCommerce can come together to yield harmony between merchants and customers, bringing etailers and e-shoppers in a synchronized system. These features enhance customer experience so much they will feel even more driven to purchase via social media platforms.


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